Report: "Israel ranks lowest in global brand index"

There is "growing disapproval not just of the Israeli government but of its citizens as well".

"Israelis are increasingly perceived abroad as persona non grata."

The index "assesses countries’ global reputations across six areas, including tourism, people, culture, immigration, exports & governance."

https://www.middleeasteye.net/news/israel-ranks-lowest-second-year-row-global-brand-index

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